I am often asked why I started editorr and how I came up with the idea. The answer is quite simple. I saw a problem that needed to be solved and I solved it. Easy, right?
It started with my co-founder, Boris. He is one of the smartest and nicest guys whom I have ever met. Boris was born in Russia, and English is not his first language. He had recently spent several years in Singapore working at a high-level tech job. He was in charge of a very large team that consisted of some of the most intelligent people in his industry. He explained to me how he realized that most of his co-workers, especially those who are first-generation Americans, couldn’t write. We are talking about senior level executives here. Sure, they had admin assistants and departments to help them with documentation and technical writing… but that just wasn’t enough. While English is the language of business, he often found it tedious at best and impossible at worst to deduce what business e-mails were saying. Many of his colleagues were aware of their own shortcomings; some believed they were passed over for promotions in favor of expatriates who were less qualified but better able to clearly express themselves in English. So there you have it, the basis.
We joked about how we both struggled with our writing and how we continually relied on our wives to fix our writing, as well as how they grew impatient with their workday being interrupted by our “writing requests”. This was our “there has to be a better way” moment. We discussed how there were so many “on demand” services that were popping up and how there should be one for writing. Once we considered further about how often we would use this service, we realized that there is a larger community that would greatly benefit from it.
Therefore, we decided to build a solution with simplicity and convenience in mind. An easy-to-use, curated service such as editorr has exponential applications and possibilities.
Don’t jeopardize your relationships with poor writing.